Un Swissroll

Before there were landing pages, before there were social media feeds, before there was a website at all, there was the brochure. It was a tool that did something digital rarely can: it created a tactile, sequential, and often surprising experience. A well-designed brochure is not just a piece of paper. It is a journey. …

Freelancing as a designer is great until you hit that dreaded dry spell. One month you are drowning in branding projects, turning down client work, and feeling like a genius. Two months later, your inbox goes completely silent, unpaid invoices are floating somewhere in corporate accounting, and your monthly software subscriptions still hit your card …

“Are you sure?” is the most ignored question in interface design. Users click through confirmation dialogs without reading them. They are on autopilot, trained to dismiss anything that interrupts their flow. The dialog is a failed communication. It exists to prevent mistakes, but it fails because the user is not listening. Here is why confirmation …

Half the planet still relies on slow, patchy connections . The latest smartphones and 5G networks represent the cutting edge, but designing exclusively for that ideal is a fundamental mistake. The user in the subway, the traveler on a congested network, or the person in a remote area with a 3G signal experiences a digital world …

An album cover is a paradox. It must capture the essence of an entire musical work in a single image. It must be memorable enough to sell the album, evocative enough to represent the music, and distinct enough to be recognized at a fraction of its original size. It is one of the most demanding …

Brand strategy is the layer beneath the logo. Before a company has a color palette or a typeface, it needs to know what it stands for, who it is talking to, how it is different, and how its products and sub-brands fit together – positioning, audience, narrative, messaging, and architecture. That thinking is what a …

When designing for children’s brands, color is not just an aesthetic choice. It is a communication signal that shapes how both parents and children perceive the brand. One color, in particular, consistently undermines the trust and warmth that children’s products require: black. Why Black Rejects the Child’s World Children experience the world through brightness, energy, …

Pretty AI clips are easy to find. Complete marketing beats are not. Most teams can generate an eight-second product spin. Fewer can ship a coherent 15–30 second spot with a readable SKU, a clear proof moment, and a clean CTA hold — without spending the afternoon hiding seams on a timeline. That is the job …

Products fail for many reasons. Pricing is wrong. Marketing is weak. The timing is off. But sometimes a product fails for a reason that is harder to diagnose: it just feels wrong. The user cannot point to a specific flaw, but the experience is unsatisfying. The product does not deliver what the body expects. Here is how …

Sandy Rattray, new chair of the Twentieth Century Society When were you first conscious of your interest in architecture? As a teenager I was interested in the visual arts – I co-ran the art history society at university despite being a scientist.  I really discovered my interest in architecture in my mid-20s and found an …