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How Brands Have Shifted Digital Spend in 2025 Where Companies Are Really Spending Their Ad Money This Year Key Takeaways: Brands are rapidly reallocating ad budgets toward digital channels, driven by AI adoption, precision measurement, and declining reliance on traditional media. AI-powered automation, ROI-focused performance marketing, and booming retail media networks are the primary forces …

Artificial intelligence (AI) is revolutionizing the role of AI in technical SEO, offering new ways to automate tedious tasks, enhance crawling and indexing, and optimize site performance. But with automation comes risks, such as content duplication, algorithm manipulation, and over-reliance on AI-generated data. In this guide, we’ll explore how AI is shaping technical SEO, where …

Traditional SEO focuses on on-page and technical optimizations, but Edge SEO takes optimization to the next level by using serverless technology at the edge of the network to improve page speed, crawling efficiency, and search rankings. In this guide, we’ll break down what Edge SEO is, how it works, and how you can use it …

You spent months planning it. Weeks executing it. Thousands of pounds on it. Your shiny new website launched with fanfare, looking absolutely stunning in every browser. Then reality hit. Traffic dropped. Leads dried up. Sales plummeted. Your beautiful redesign had somehow made things worse, not better. You’re not alone—this scenario plays out hundreds of times …

“Finding the way, is the way.” – Marus Aurelius

My friend Mahyad is creating CURA, part documentary, part art installation, part healing ritual. It is designed to ignite hope, joy, and a profound reconnection to nature. The experience unfolds as a four-act ceremony: Shadow, Pulse, Spirit, and Return. Co-created with Indigenous guardian tribes in Colombia and Brazil, CURA is a non-verbal, multi-sensory journey that …

Website migrations can boost SEO or destroy it. Without proper planning, a migration can lead to traffic loss, broken URLs, and lost rankings. In this guide, we’ll break down the SEO impact of website migrations and provide a step-by-step strategy to ensure a smooth transition without ranking drops. What is a Website Migration in SEO? …

Googlebot doesn’t crawl every page of your website equally. Instead, it follows a crawl budget, which determines how often and how many pages Google will crawl within a given timeframe. If Google isn’t crawling your most important pages, they won’t rank, leading to poor indexation and wasted SEO efforts. This guide breaks down Google’s crawl …

Typography is one of the most important aspects of design. The font you choose can completely transform the mood, readability, and overall aesthetic of a project. Whether you’re creating a brand identity, designing a website, or working on a DIY project, fonts play a pivotal role in shaping how your audience perceives your work. However, …

Google’s Core Web Vitals are essential for SEO rankings and user experience. If your website fails the Core Web Vitals test, your rankings and traffic may suffer. This guide will show you how to optimize your site for Core Web Vitals, improve page speed, interactivity, and visual stability, and ensure your website passes Google’s performance …