Un Swissroll

I watched Conclave a few days ago and this speech on certainty stuck with me. “Certainty is the great enemy of unity. Certainty is the deadly enemy of tolerance. If there was only certainty and no doubt, there would be no mystery and therefore no need for faith.”

“Hopefulness is adversarial. It is the warrior emotion.” – Nick Cave

A large number of artists create art with their hands, whether it’s done using a computer or more traditional techniques. Vika Brent is a rarer breed, as the artist creates art WITH her hands and ON her hands. She also creates on faces and bodies, but her hand work is probably the most famous. Insane …

SEO can feel overwhelming, but what if you only had to do 20% of the work to get 80% of the results? That’s exactly what the 80/20 rule of SEO (also known as the Pareto Principle) teaches us—focusing on the most impactful SEO tactics will maximize rankings, traffic, and conversions without wasting time on low-impact …

AI-generated content is revolutionizing SEO. With tools like ChatGPT, Jasper, and Copy.ai, businesses can create optimized, high-volume content at scale. But does AI-generated content for SEO actually help rankings, or will Google penalize AI-written pages? In this guide, we’ll break down the pros and cons of AI-generated content, Google’s stance on AI-written material, and best …

The days of single-keyword SEO strategies are over. Google now prioritizes topic authority, meaning websites that organize content into content clusters rank higher and attract more organic traffic. In this guide, we’ll break down how content clusters work, why they are essential for SEO success, and how you can create them to skyrocket your rankings …

Want to stand out in Google search results and increase click-through rates (CTR)? Implementing schema markup is one of the most effective ways to improve search visibility, secure rich snippets, and drive more traffic. In this schema markup guide, we’ll explain what structured data is, how it impacts SEO, and step-by-step instructions to add schema …

Ranking for competitive keywords is tough, but what if you could uncover hidden, low-competition keywords that drive traffic with ease? Advanced keyword research goes beyond basic tools—it involves analyzing search intent, spotting keyword gaps, and leveraging AI insights for maximum ranking potential. In this guide, we’ll share our step-by-step approach to advanced keyword research, helping …

If your website isn’t ranking as well as you’d like, it might be time for an SEO audit. Regular audits help identify technical errors, on-page SEO weaknesses, and missed ranking opportunities. In this step-by-step SEO audit guide, we’ll walk you through the exact process professionals use to analyze and optimize websites for higher rankings, faster …

Tina on the transformative power of enthusiasm When I was eight, I made a big, hand-drawn poster that said, “Do you want to join my fan club?” and put it up in the small Swiss town where I grew up. Neighbors would ask me, “What are we going to be fans of?” and I’d say, …