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Commentaire de l'actualité (gaie ou non!) sur terre, au ciel, à gauche, à droite, de Genève, de Londres ou d'ailleurs
News and views (gay or not!) on earth, in heaven, left or right, from Geneva, London or elsewhere

Case Study Design: Presenting Results That Close Deals

A portfolio shows your work. A case study proves your value. The difference is evidence. Potential clients do not just want to see what you made. They want to know what happened after you made it. Did sales increase? Did users convert? Did the client get promoted for hiring you? Here is how to design …

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Rebranding Case Study: What Worked (and What Didn’t)

Rebranding is one of the most expensive and risky investments a company can make. When it works, it revitalizes a stagnant brand, attracts new audiences, and drives growth. When it fails, it confuses customers, alienates loyalists, and burns millions. Here is what actually worked for real brands, what backfired, and what any designer can learn …

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Minimalist Logo Design: When Less Actually Says More

Minimalist logo design is often misunderstood. Critics dismiss it as lazy, generic, or a passing trend. But true minimalism is not about removing elements for the sake of emptiness. It is about removing everything that does not serve the core idea. The result is not less meaning. It is more focus. Here is what minimalist …

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Adult Friendship

Sociologists have long argued that human relationships are sustained less by intensity and more by regularity. Simply encountering the same people repeatedly builds closeness over time. Youth offers this naturally. Adulthood dismantles it completely. Especially in urban life. – From the article The quiet grief of adult friendship This is one of the many reasons …

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B2B Web Design: What Enterprise Clients Actually Look For

Enterprise web design is not a popularity contest. It is a confidence game. Consumer websites win with emotion, aesthetics, and impulse triggers. B2B websites win with trust, clarity, and evidence of competence. The audience is different. The stakes are different. The design priorities must be different. Here is what enterprise clients actually look for when …

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Why Layered Lighting Matters in Interior Design

Good lighting does more than brighten a room. It shapes mood, adds depth, and helps each space work well through the day. A thoughtful mix of ceiling lights, wall lights, floor lamps, and Arteriors table lamps can make a room feel balanced, useful, and visually rich. Layered lighting matters because no single light source can …

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How to Control Expenses as a Freelance Graphic Designer

Freelance graphic design gives you creative freedom, but it also comes with financial responsibility. You are not only doing design work. You are managing software, equipment, client communication, marketing, bookkeeping, taxes and slow periods between projects. For many designers, expenses grow quietly. A subscription here. A font license there. A new course, a portfolio upgrade …

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Packaging Design Trends That Are Dominating Retail Shelves in 2026

In 2026, packaging has become a brand’s most valuable marketing tool. With consumers spending mere seconds scanning shelves, and even less time scrolling through digital storefronts, successful packaging must capture attention, communicate values, and drive purchase decisions instantly. Here are the trends dominating retail shelves this year. 1. The Age of Excess: Chaos Packaging and …

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The Evolution of Visual Design in Streaming and Content Discovery Platforms

Source: Canva Editor Streaming platforms did not become visually sophisticated overnight. Their design has changed alongside user behavior, devices, content libraries, and recommendation technology. Early digital entertainment interfaces looked closer to online stores than modern viewing hubs. Users searched, clicked, read short descriptions, and chose from lists or basic grids. Today, the interface plays a …

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The Designer‘s Shortcut: Automating Design Documentation with AI

There is a moment in every web project when the design is finished, but the real work is just beginning. Someone has to document the spacing, extract the colors, note the typography scales, and write down the interaction rules. It is tedious, error-prone, and deeply uncreative. But without that documentation, developers guess, inconsistencies creep in, …

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