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Commentaire de l'actualité (gaie ou non!) sur terre, au ciel, à gauche, à droite, de Genève, de Londres ou d'ailleurs
News and views (gay or not!) on earth, in heaven, left or right, from Geneva, London or elsewhere

Why Most SEO Strategies Fail (And How to Fix Them)

Many businesses invest time and money into SEO, expecting quick results—only to be disappointed when their rankings don’t improve. Understanding why SEO strategies fail is crucial for making the necessary adjustments and achieving long-term success. Whether it’s poor keyword targeting, outdated tactics, or technical SEO mistakes, failing SEO campaigns often share common pitfalls. In this …

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E-E-A-T and SEO: How to Build Credibility & Rank Higher

If you want to rank higher in Google search results, understanding EEAT and SEO is essential. EEAT—Experience, Expertise, Authority, and Trustworthiness—is one of Google’s key ranking factors for evaluating website content. In today’s competitive digital landscape, high-quality content alone isn’t enough; search engines prioritize trustworthy, authoritative sources that provide value to users. Find top SEO …

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Google’s Latest Algorithm Update: What It Means for Your Rankings

Google constantly updates its search algorithm to improve user experience and deliver the most relevant content. Each Google algorithm update can significantly impact rankings, causing some websites to climb to the top while others drop. Staying ahead of these changes is crucial for businesses, SEOs, and digital marketers to maintain visibility and traffic. In this …

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The Future of Influencer Marketing: Trends to Watch

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The Future of Web Development: Trends to Watch

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The Future of Influencer Marketing: Trends to Watch

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sit amet velit eget libero fermentum dapibus. Proin scelerisque metus et neque tincidunt, nec malesuada arcu suscipit. Mauris volutpat, justo sed laoreet consequat, augue ligula tempor eros, eget suscipit libero arcu a nulla. Suspendisse potenti. Nullam ultricies, justo in gravida dictum, elit purus tincidunt libero, vitae …

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The Rise of AI in Digital Marketing: How Businesses Are Adapting

Artificial intelligence (AI) is reshaping digital marketing, allowing businesses to automate tasks, improve personalization, and enhance data-driven decision-making. From AI-powered chatbots to predictive analytics, companies are leveraging advanced technology to refine their marketing strategies. One of the most significant transformations is the rise of AI chatbots, which provide real-time customer support and personalized recommendations. Unlike …

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Top SEO Trends in 2025: What Businesses Need to Know

Search engine optimization (SEO) is an ever-evolving field, and staying updated on the latest trends is essential for businesses looking to maintain strong online visibility. As search engines become more sophisticated, companies must adapt their strategies to ensure higher rankings and increased traffic. One of the biggest shifts in 2025 is the rise of AI-generated

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A Book Wheel

The Bookwheel, invented in 1588 by Italian engineer Agostino Ramelli, was a heavy, 600-pound wooden rotating bookcase that let scholars easily use up to eight open books at once. It had a clever gear system to keep the books upright as the wheel turned by hand, saving time for readers who didn’t have to fetch …

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What Are We To Do

“I suppose, is to hope the world keeps its balance; what we are to do, however, with our hearts waiting and watching—truly I do not know.” – Mary Oliver

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